Hypebeast -
15 Oct 2022 20:10
Beijing-based sneaker and streetwear shop SOULGOODS has quickly established itself as a major player in China with a variety of major launches and coveted products. Opening in 2016, the store joined forces with Nike and the Converse team just five years later, outfitting the Jack Purcell and Chuck 70. Recently, founder G Ming sat down with HYPEBEAST as part of our Sole Mates series, sharing the rise of sneaker culture in Beijing. Before this, however, it was revealed that SOULGOODS has a collabo...
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